Course curriculum

  • 1

    MEET YOUR MENTOR

    • MEET MCKENZIE
    • Welcome from McKenzie :)
    • Copy Right
  • 2

    BRAND DEVELOPMENT

    • Understanding your WHY
    • ACTIVITY: Finding your Why
    • Your Brand Vision
    • ACTIVITY: Setting Goals
    • WHY this is an important step
    • Section 1 Recap
    • Brand Core Values **Coming Soon
  • 3

    STARTING POINT

    • DOWNLOAD: Your Business Snapshot
    • S.W.O.T. Analysis
    • ACTIVITY: YOUR S.W.O.T. Analysis
    • Schedule your first call with McKenzie!
    • Section 2 Recap
  • 4

    DEFINING YOUR NICHE

    • ACTIVITY: Your NICHE
    • Who your Ideal Client is
    • DOWNLOAD: Ideal Client Worksheet
  • 5

    YOUR FIRST CHECK-IN CALL!

    • What to bring with you to your call
    • Section 3 Recap
  • 6

    BRANDING

    • QUIZ: What do you think BRANDING is?
    • BRANDING with McKenzie
    • Whats in a name?
    • ACTIVITY: Your favorite Brands
    • ACTIVITY: Brand Research
    • A little break for you...
    • Brand Board
    • Picking colors (HEX Codes)
    • ACTIVITY: Creating your Brand Board
    • **NEW** Brand Board Tepmlate
    • Creating a logo
    • Website Design
    • Schedule your second call with McKenzie!
  • 7

    YOUR SECOND CHECK-IN CALL!

    • What to bring with you to your call
    • Section 5 Recap
  • 8

    INSTAGRAM

    • The Instagram ALGORITHIM
    • DOWNLOAD: Instagram Algorithm Cheat Sheet
    • TEST YOUR KNOWLEDGE: Engagement
    • Planning Apps
    • **NEW** Link In bio!
    • Instagram Stories
    • Schedule your third call with McKenzie!
    • Section 6 Recap
  • 9

    HASHTAGS

    • Hashtags, What are they?
    • Common Hashtag Mistakes
    • Common Hashtag Mistakes Cont..
    • My Hashtag Formula
    • RECENTS TAB
    • How to: Hashtag Research
    • Section 7 Recap
  • 10

    PICTURE EDITING

    • My Top Editing APPS
    • Lightroom Tutorial
    • Creating a system
    • Section 8 Recap
  • 11

    OTHER SOCIAL MEDIA PLATFORMS

    • Facebook
    • Pinterest
    • Tik Tok
  • 12

    YOUR THIRD CHECK-IN CALL!

    • What to bring with you to your call
    • Section 9 Recap
  • 13

    MARKETING

    • ACTIVITY: Role Reversal
    • ACTIVITY: Marketing Chart
    • ACTIVITY: Marketing Chart pt.2
    • SEO
    • Schedule your FINAL call with McKenzie! :)
  • 14

    HIRING HELP

    • HIRING help for your business
    • Before you hire
  • 15

    CONGRATULATIONS!!!

    • Congratulations!!
    • Thank You!
    • See you in the next class!
  • 16

    YOUR FINAL CHECK-IN CALL!

    • What to bring with you to your call